Friday, 12 October 2018

Top 3 Trends of Digital Marketing

Digital marketing has emerged as a far better alternative than traditional marketing techniques for promotion and acquiring leads for businesses. The digital marketing strategies bring much better and faster results than old marketing practices without spending much money.

As technology is evolving at full speed, the way of promoting a business in the digital world is continuously changing. The companies that provide SEO services are steadily improving themselves as the algorithms of Google are advancing with time. So, to survive online, you need to use trending digital marketing techniques for higher reach and acquire your business goal.

Here are some of the latest digital marketing trends which no business can ignore.

Video Streaming

Videos are one of the best ways to engage customers. To prove the statement, the following are some statics from the biggest social media platforms that’ll blow your mind:

·         The viewers of YouTube spend about a billion hours regularly in watching videos.

·         Facebook users watch about 8 billion videos each day.

·         82% of the total Twitter users prefer to watch videos.

It’s clear from the above data that a business can’t undergo the importance of videos in the digital world. Hence, businesses are continuously coming up with new ideas to create more engaging videos and improve their brand awareness.

Mobile Phones

Over the past years, mobile phones reached the top after beating all other devices. Most of the people today surf the web from their mobile phones. Also, the search engines give more preference to the websites which can be easily accessed by mobile phones. Hence, it’s utmost important for all the businesses to build a website that can be accessed through mobile phones as well.

Content Marketing

Content marketing is one of the essential techniques used in digital marketing. That’s because the content is needed in almost every aspect of online marketing in one way or the other. Quality content enhances the brand value and increases the dwell time of a website. It’s also important with the SEO’s perspective as it helps in improving the ranking of a site in the search results page. Thus, creating an informative, interesting, and engaging content is probably the easiest way to generate traffic on your site.

The techniques listed above are both effective and affordable. Hence, even the small businesses can use these techniques to improve the performance online. I would recommend you hire an excellent online marketing agency to get the maximum results in the minimum time.

So, are you looking for a reputed digital marketing agency?

“Splashsys Webtech” would be the ideal option for you. They are the leading SEO services company in Delhi. They provide services like content marketing, SEO, social media marketing, and paid advertising. So, visit their website now to promote your business online.

Friday, 14 September 2018

Avoid Making These Mistakes While Choosing an Online Marketing Company

Do you need professional digital marketing services for your website? Are you looking for someone who can create your brand awareness and improve your sales graph? If yes, then you should hire an online marketing company as soon as possible because as more and more businesses are creating their digital presence, it’s becoming more challenging to get noticed by people online.

Another reason for choosing a digital marketing agency is that it allows you to focus on the core activities of your business. Moreover, it is cost-effective and has professional tools and skill set to perform digital marketing.

However, you might regret in the future if you randomly pick any digital marketing agency.

So, to prevent this from happening, you need to avoid the following mistakes while choosing an online marketing agency.

Don’t Trust Anyone Without Proper Research

Lack of research is a major reason for not getting a valuable digital marketing company. Most of the businesses make their decision without doing any research. Everyone will claim in the beginning that they are the best. However, you’ll get to know their efficiency and quality of service after a few months. Hence, to avoid this, do a deep level of research.
  • Check testimonials at the site of the agency.
  • Look for their achievements and certificates.
  • Don’t analyze an agency by its ranking in the search results.

Don’t Decide Solely on Price

Price shouldn’t be given much priority when choosing a digital marketing agency. Don’t think that the cheapest is the best. Look whether they are fulfilling all your digital needs or not. Also, make sure that they are not using any black hat techniques because these can put you in trouble in the future. Remember that quality doesn’t come with a low price, and if a digital marketing agency is offering unrealistic proposals at very low prices, then there is a huge possibility that they are fake promisors.

All you need to do is combining your intellect with the above precautions, and you’ll find the perfect agency to represent your business online.

If you want professional digital marketing services for your business online, then “Splashsys Webtech” would be the ideal destination for you. They have a team of trained and skillful digital marketers that offer web design and development, content marketing, social media marketing, paid advertising and SEO services in India. So, contact them now to get the most out of the Internet.

Thursday, 13 September 2018

How to build a professional website for your brand?

In this digital age, building an elegant and professional website is an absolute necessity for all business ventures. A beautiful site can simultaneously be used as a marketing platform, show your products and services and communicate with the audience for branding. Telling that, you need to build a website that does multitask while fulfilling the essential requirement of customers.

In this blog, we will be looking at the steps essential for a website development that stand out in the industry. We will further address the technicalities and marketing strategies involved for building a beautiful site that enhances your brand success.

Let us look at the steps you need to create a professional site for your brand:

Make strategies for your brand

Start building a website only after devising a detailed branding strategy. Having a solid idea of your site’s purpose, intended audience, visual philosophy and tone will help to build a website that rocks in the market. For that, you should do the following things:
  • Identify your target market and audience
  • Research the competitors
  • Shape your brand identity
  • Prepare material for your branding

Start Your Website Design

After preparing a detailed strategy, approach a website designer to build your site. Apart from using your creativity, don’t forget to do these things:
  • Choose a suitable template relevant to your industry
  • Analyse customization needed
  • Tweak the look to find your inner voice
  • Prioritize usability for the user
  • Smooth navigation flow
  • Look for a reliable CMS system
  • Irresistible call to action
  • Readable contents
  • Use footer for high usability

Customize Site for Search Engines

Building an excellent digital presence without SEO service is not possible. Before starting your SEO campaign, you must optimize your site’s technical features properly to get favor from search engines. For this, your website needs these tweaks:
  • Use keywords that matter for your site
  • Use optimized meta tags
  • Use Alt text for images
  • Build links with authority sites relevant to your industry

Build a Mobile Friendly Site

Every website needs a mobile version to target visitors coming from small screen devices. Further, the searches on mobile devices have surpassed desktop queries in many countries. Even Google Algorithm favors sites with mobile-ready design than static ones. There is no reason to create an unresponsive site now.

Increase Traffic and Engagement with Blogging

Blogging is a crucial way of communicating with your targeted audience and inform about your products and services. It helps in increasing traffic while creating engagement with the visitors.
Address the target audience in the blog to create engagement with a right tone to convert them into customers. Make sure to add a high-quality blog on a regular basis with optimized keywords and semantics. You can use a plugin for the newsletter to send the contents whenever there is an update in the website.

Social Icons

Social media platforms are a good source of traffic and sale. Make sure to add all critical social icons on the website so that you and users can easily share interesting contents. Some plugins provide a centralized dashboard to manage all the social updates and sharing from your site.

Congratulation! Your professional website is ready to build an online presence for your business. But, you must take website design Services from an experienced and skilled designer to get a site that performs well in the competitive market of today.

Want to get website designing services?

Splashsys Webtech is an ideal place to get reliable web designing solutions. They can build simple to complex sites for e-Commerce business. Contact them for services today.

All You Need to Know About PPC

Due to the cut-throat competition in the digital world, it is becoming more difficult for the online businesses to get a good rank in the search engine results. Especially, for the smaller ones who have recently started their online journey. If you hire a company that offers SEO services in Delhi, it will take a long time to rank the site up in the search engine.

So, a faster alternative to get better results is PPC or Pay Per Click service. PPC is often known as Google advertising and Search Engine Marketing or SEM. The PPC ads are displayed at the beginning of the search results page above the organic results. Moreover, there is no charge of displaying an ad on the search engine at all. You’ll be charged only when someone clicks on the ad. PPC plays a very crucial role in the digital marketing. Hence, choose an online marketing company that provides PPC services in Delhi to get faster and better results.

PPC works on a bidding system. You need to place a bid for a keyword in which you want to rank up. The one who places the highest bid for a keyword will be ranked the highest. But, make sure that your keyword on which you are setting the bid is relevant to your business.

So, let’s have a look at some benefits of PPC:
  • PPC provides much faster results than SEO. It provides the perfect value for your money.
  • It is more likely that the user will click on paid results because they are displayed at the beginning of the search results above the organic results.
  • PPC offers you more relevant audience because the search engine provides the most relevant results for the search query.
  • PPC provides measurable results that can help you in developing a more effective digital marketing strategy.
  • You don’t have to bother much about any algorithm changes by Google. That’s because unlike the organic results PPC ranking is not affected by any algorithms changes.
  • Pay Per Click allows you to target audience very specifically to display your ads. You can choose your own keywords and select the audience on the basis of age, gender, location, and behavior.

Without a doubt, PPC is far more beneficial than other digital marketing techniques especially, for a small business.

If you want a reliable digital marketing agency that offers PPC services, then I will suggest you to visit “Splashsys Webtech.” They provide various online marketing services like SEO, social media marketing, content marketing and Pay Per Click in Delhi to create a familiar presence of your business online. So, contact them now.

Friday, 7 September 2018

How Can Paid Advertising Drive More Customers to Your Website?

Among the several techniques used in digital marketing, the one that gives the fastest results is paid advertising. PPC or Pay Per Click service is a very effective way to reach potential customers. That’s because it allows us to directly target the relevant audience by displaying ads on their search results page and social media accounts.

Other techniques of digital marketing like SEO and organic social media marketing are also very useful. However, they take a lot of your time and efforts to give you the required results. But, that’s not true with paid advertising. It provides faster and better results. If you pay attention, you’ll find that many entrepreneurs use PPC services in Delhi to promote their business. That’s because of the following benefits that it provides:

Paid Advertising Provides Fast Results

The thing that makes paid advertising an essential technique of digital marketing is that it helps you in reaching more people in less time. According to a data provided by HubSpot, most of the Facebook users only see 2 to 3% of organic pages on their news feed which they have liked. Also, it can provide a higher rank in search engine results for a keyword without investing much time and efforts.

It Gives You Full Control

Paid advertising provides you full control over your ads. It allows you to be more specific to target the most relevant audience for your products and services. This ensures that you get the maximum value for the money you pay. You can set your own budget, select the keywords on which you want to place ads and even target your audience very specifically by gender, age, and location. Suppose, if you want to display your ads in Delhi, then paid advertising gives you the option to enable Pay Per click in Delhi only.

Paid advertising is the easiest way to promote your promote your products and services in this highly competitive digital world. But, you need to have some skills and experience to use it wisely. You can hire a digital marketing agency to get the most by spending the least.

So, do you need a professional digital marketing agency for your business?

If yes, then you can choose “Splashsys Webtech.” They have a team of highly skillful and professional digital marketers that can take your business ahead of your competitors online. They provide complete digital marketing services like content marketing, social media marketing, paid advertising and SEO services in Delhi. So, what are you waiting for? Contact them now.

Friday, 31 August 2018

How to Drive More Traffic Into Your Website?

The Internet is a global platform which is used by more than half of the world’s population. Hence, using the internet to promote a business is considered as the best method of marketing.

That’s why almost every entrepreneur is focusing on building his business website development to sell his products and services online. But, making a website is not enough. You need to use digital marketing to promote your site and attract visitors. So, here I am with some tips and tricks that’ll help you to drive more traffic to your site.

  • List your business in local search directories. Doing so will bring the nearby audience on your website.
  • Create your business presence on social media. Social media is considered as the best platform to promote your products and services. That’s because the Internet users spend their maximum time on social media.
  • Design a website according to the search engine. A proper Search Engine Optimization or SEO can improve your ranking in the search engine results.
  • Write an interesting, engaging and informative content for your website. Quality content increases the value of a site.
  • Focus on improving your rank in long-tail keywords also.
  • Make a strategy according to your business analytics. Proper use of analytics can you in attracting more customers to your website.
  • Post videos of your business like, tutorial of your products or services and testimonials. Videos can engage the users for the maximum time. Hence, increasing the chances of conversion.
  • Connect other websites to yours by adding their links and remove expired links from your site.
  • Make a mobile-friendly website because maximum internet users of today access the web through their mobile phones. Also, a mobile-friendly site can improve your rank in the search engine results.
  • Promote your business through paid advertising like SEM, social media marketing, and display advertising. This is the fastest way to reach more and more people.
  • Design faster loading pages for your website to avoid your visitors from get irritated and leave.

By following these few points, you can attract more people to your website. But, to do this, you need to hire a digital marketing agency because all this requires professional skills and experience.

If you need a reliable online marketing company, then visit “Splashsys Webtech.” They provide complete digital marketing solutions from website design and development to paid advertising. Also, they are certified by Google and Bing. So, visit their website now and get the best digital marketing services.

Friday, 24 August 2018

3 Ways to Improve Rank on Search Engine

Search Engine Optimization or SEO is probably the best technique to increase the revenue of a business online. But how? Well, because the search engine shows your business website to people who are already looking for it. Hence, a business is more likely to find potential customers.

But, improving a website rank in search results through SEO is not an easy job. It needs lots of experience and professional skills. You can hire a seo services company if you don’t have any knowledge of SEO.

So, below are some ways that can improve your ranking in the search engine.

Improve Your Page Load Time

First impression is the last impression” this quote applies to your website too. If your website takes too much time to load, then it will definitely ruin your first impression. Google will easily recognize it and automatically reduce the ranking of your site. Also, it will increase the bounce rates of your visitors and create a negative image in of your website.

Serve Relevant and Quality Content

The easiest way to improve your Search Engine ranking is to serve relevant and quality content. If you search for “SEO services in Delhi, you’ll find that almost every digital marketing agency on the results page provide content marketing service. Quality content increases your ‘Dwell time’ which can help a lot in improving SEO. Dwell time is the time that people spend on your website. Also, adding content increases the number of pages in your websites which indicates the search engine that your site is active.

Add More Links to Your Site

Linking other relevant websites to your site will help you to improve your SEO ranking. You can add links of authority sites in your content for the readers who want to research in-depth. It increases the relevancy of your content. But, don’t forget to check and remove expired links regularly, as this will affect your SEO ranking.

Following these few steps will definitely bring up your site in the search engine results. It may take some time to improve your SEO ranking and bring more traffic to your site. But, you would see a major change in your online graph once you have a good search engine ranking.

If you are looking for a good digital marketing agency to improve your site’s SEO, then visit ‘Splashsys Webtech’. They are the leading digital marketing agency who provide services like website design and development, SEO, social media marketing, content marketing, and PPC services in Delhi. So, visit their website now to get the best online marketing services for your business.